In all major web-browser there is a large number of keyboard shortcuts that is common to all. Mozilla Firefox, Google Chrome, Internet Explorer, Apple Safari, or Opera – most of these keyboard shortcuts will work in all browsers.

In addition, each browser also has some of its own browser-specific shortcuts, but knowing the common ones will serve you well as you switch between different browsers and computers.

Tabs

Ctrl+1-8 – Switch to the specified tab, start counting from left
Ctrl+9 – Switch to the last tab
Ctrl+Tab – Switch to the next tab – meaning: to the tab on the right
Ctrl+Page Up also works to switch to the next tab but not in Internet Explorer
Ctrl+Shift+Tab – Switch to the previous tab – meaning: the tab on the left
Ctrl+Page Down also works to switch to the previous tab but not in IE

Ctrl+W, Ctrl+F4 – Close the current tab
Ctrl+Shift+T – Reopen the last closed tab
Ctrl+T – Open a new tab
Ctrl+N – Open a new browser window
Alt+F4 – Close the current window

Mouse Actions for Tabs

Middle Click a Tab – Close the tab
Ctrl+Left Click, Middle Click – Open a link in a background tab
Shift+Left Click – Open a link in a new browser window
Ctrl+Shift+Left Click – Open a link in a foreground tab

Navigation

Alt+Left Arrow, Backspace – Back
Alt+Right Arrow, Shift+Backspace – Forward
F5 – Reload the page
Shift+F5 – Reload and skip the cache, re-downloading the entire website
Escape – Stop
Alt+Home – Open homepage

Zooming

Ctrl and +, Ctrl+Mousewheel Up – Zoom in
Ctrl and -, Ctrl+Mousewheel Down — Zoom out
Ctrl+0 – Default zoom level
F11 – Full-screen mode

Scrolling

Space, Page Down – Scroll down a frame
Page Up – Scroll up a frame
Home – Top of page
End – Bottom of page
Middle Click – Scroll with the mouse

Address Bar

Ctrl+L, Alt+D, F6 – Focus the address bar so you can begin typing
Ctrl+Enter – Prefix www. and append .com to the text in the address bar, and then load the website. For example, type eworkswsi into the address bar and press Ctrl+Enter to open www.eworkswsi.com.
Alt+Enter – Open the location in the address bar in a new tab.

Search

Ctrl+K, Ctrl+E – Focus the browser’s built-in search box or focus the address bar if the browser doesn’t have a dedicated search box. (Ctrl+K doesn’t work in IE, Ctrl+E does)
Alt+Enter – Perform a search from the search box in a new tab
Ctrl+F, F3 – Open the in-page search box to search on the current page
Ctrl+G, F3 – Find the next match of the searched text on the page
Ctrl+Shift+G, Shift+F3 – Find the previous match of the searched text on the page

History & Bookmarks

Ctrl+H – Open the browsing history
Ctrl+J – Open the download history
Ctrl+D – Bookmark the current webpage
Ctrl+Shift+Del – Open the Clear Browsing History window

Other Functions

Ctrl+P – Print the current page
Ctrl+S – Save the current page to your computer
Ctrl+O – Open a file from your computer
Ctrl+U – Open the current page’s source code (Not in IE)
F12 – Open Developer Tools. (In Firefox = Tools/Webdevloper)

Any important one we missed here? Leave a comment and let us know!

Mozilla Firefox has a variety of configuration settings and diagnostic information available in its internal about: pages.

You can access each page by typing about: into the address bar, followed by the name of the topic.

The about: pages contain everything from the story of Mozilla’s battle against Internet Explorer and robot pop-culture references to advanced configuration settings, permission management and diagnostic information.

About:About

The about:about page is an index of Firefox’s about pages. Click any of the links on this page to explore them.

 Try out the about:robots page for a smile or the more serious about:config page. 

Cyprus Facebook Statistics

As a business you certainly have a Facebook business page and monitoring Facebook helps you to improve your business and social media marketing strategy in Cyprus.

Currently, there are 553900 Facebook users in the Cyprus, which makes it #92 in the ranking of all Facebook statistics by country.
(source: SocialBakers)

General info on Cyprus Facebook use

Social networking statistics show that Facebook penetration in Cyprus is 50.23% of the country's overall population and 127.69% of the number of Internet users. Often one internet access is used by more than one facebook user in Cyprus.  If you are planning to run a PPC campaign on facebook you may budget an average of 16 €cents per click.

(source: SocialBakers)

The total number of Facebook users in Cyprus is reaching 553900 and grew by more than 64280 in the last 6 months (as of 21/01/2012).

(source: SocialBakers)

 
(source: SocialBakers)

There are 49% male users and 51% female users in Cyprus, compared to 48% and 52% in the UK  and 57% (male) and 43% (female) in Greece.

The biggest increase in facebook users in Cyprus in the last 3 months (4Q 2011) was  the age group of 25 - 34.  It is noteworthy that the 35-44 years age group declined by 15k users last month.

You must have a strategically worked out digital marketing plan if you really want your website to be a success and decide what action you want your website visitors to. Most other companies with websites in Cyprus don’t do this! Many websites are so ill conceived and poorly designed that they are little more than monuments to their owners.

Here is your chance to set yourself apart from the rest of the pack.  Your website is your image to the world and can be a great business tool for sales and business leads.

Website building tips

Visitors: Always focus on your visitors.  People are searching the Internet for answers.  Give your visitors the information that they need as soon as they arrive to your website by making sure the linking structure (generally the  main menu of your website) is easy to navigate. You will also need to understand what your targeted visitors will be looking for and you can then address their needs clearly on any page that they arrive on.

Image: Your website is your business image to the world but keep in mind to design it around your targeted customers. If you are selling to only corporate customers, you will then need a professional and polished look. If you are mainly focused on the older crowd (Baby Boomers) for example, design your website with a larger font and a high contrast.

If you are into social media marketing as well, integrate popular social media elements that you are connected to on your website. Lots of ready-made badges and scripts are available for the popular social media tools and channels.

Call to action: What action do you want your visitors to make that arrive to your website?  Sign up for a newsletter? Contact? Buy? If your pages don’t include clear calls to actions, what is the point of  getting visitors to your website at all? Make the steps that you want your visitors to take easy. Also make it visible and clear for your website visitors by designing a single primary action into your web page.

Trust: Most people are quite  cautious in buying online. Always write the text on your website pages that addresses the needs of your visitors in their language (no technical jargon). Always make it easy for your visitors to contact you with a contact form and a telephone number. You should also post your shipping procedure, privacy policy and refund policy.  Write a detailed summary regarding your business and what you stand for in a “About us” page.

A website that gets positive results always focuses on the needs of their visitors. It is all about them and not about you.

 This post is based on a publication on the WSI digital marketing blog

Online Ad Spend in Europe

The Growth Continues

In 2012, online ad spending growth will reach its highest in the last few years (+17.5% in Eastern Europe and +12.1% in Western Europe).

For more information download our free European internet market trends report

Online ad spending in France

In 2011 online communication spending increased by 11% on the french market to EUR 2.5 billion net tuen-over according to the annual survey of the Union of regulated Internet providers (SRI), the Union of business consulting and media buying companies (UDECAM) and Capgemini Consulting.

All communication channels are growing in France:

+11% for PPC ("Paid search / Pay per Click") to EUR 1,066 million,
+42% for e-advertising (online advertising) in France,
+14% for display advertising (banner ads) to 616 million,
+15% for affiliate  programs to 207 million,
+9% for price comparison sites to 131 million, and finally,
+37% for mobile advertising to EUR 37 million.

 The IRS underlined the strong growth in the online video market (+100% in 2011) and the acceleration of corporate investments in social networks.

For 2012, the growth of online advertsing is expected  to rise by 8% to 2.7 billion euros in France alone.

Google Privacy Policy is Being Enforced

Important Information for all Google Adwords Users

In an effort to inform and protect a user’s information, Google recently enforced a policy to all websites advertising (Google Adwords) with them.

If you are running a Google PPC (Pay per Click) campaign you must make sure that all pages on the target website collecting personal and financial information via a form have a privacy policy published.

Not sure what paid search marketing is about?

Read more about PPC advertising here

Google provides a detailed description of what they consider personal information here. The policy must include:

• What personal information is being collected in the form
• How the information will be used by the company
• If and how personal information will be transferred to 3rd party companies
• Instructions on how users can modify or delete their personal information
• How users can opt out of future communications

For those websites without the policy present, Google may flag the campaign, and therefore, prevent the campaign from spending until the policy is added.

IMPORTANT: To prevent this from occurring for EworksWSI clients, the following will occur:

• New Campaigns: EworksWSI will check the presence of a Privacy Policy before the campaign goes live. We will inform the advertiser of the missing privacy policy (so they can take care of it ASAP) and proceed in resolving the draft review so the campaign can be provisioned.
• Existing Campaigns: eWorksWSI checks that a privacy policy is included on all of the pages within their advertiser’s websites where a form is present.
  
• Campaigns without a Privacy Policy found by EworksWSI: If a privacy policy is not present, eWorksWSI will follow up with the advertiser and provide instructions to resolve the issue based on the Google Privacy Policy link along with an example privacy policy to guide in creation of their own privacy policy. After the policy is added to the website, no further action is needed.

For more detailed information on Google’s full privacy policy requirements, please visit the Google Support Center.

Do you have quality content?

The Search Engines ranking algorithms are updated very frequently (Googled modified its way to calculate SERPs more than 500 times in 2011) and creating good, trustworthy and unique content becomes even more important in 2012. 

Quality content is content produced for the visitors of your website not the Search Engines. Content must be relevant and provide a value to visitors of your site. 

Generating quality content is not always easy and needs research and writing skills. Content is not limited to text and correctly optimized pictures and videos will help to have your content considered as 'quality' and they will certainly enhance the visitors experience.

Google suggested the following list of questions that site owners should consider when thinking of creating "quality" content in articles, on a webpage or as part of an e-commerce site.

The Google Cyprus page is online

Google opened it's Cyprus directory at the following address:

 www.google.com.cy

Search terms entered in google.com and goolge.com.cy do not result in the same SERP (Search Engine result page). Local references are becoming more important for the listing of sites on google.com.cy. Businesses will need to adapt their SEO and PPC strategies and integrate these new parameters to maintain their position on the Cyprus listing.

We expect as well the top level domain .cy (.com.cy, .ac.cy, etc) gaining more importance in the google.com.cy generated result pages.

Google did not make all common services of the company available in Cyprus, for example google.com /places  is still not yet accessible for places in Cyprus. Places can only be added through the Google mapmaker for the time being.

Twitter profile pages for Businesses

As part of the 08/12/2011 release, Twitter introduced enhanced profile pages that help businesses create an even more compelling destination on Twitter for their brands. 

Communicating with users isn't just about what you say. It’s also about how you say it.

Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals.
You can also control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline.

This Tweet helps you highlight your most engaging and important content and better connect with your target audience. The Promoted Tweet on your profile page will appear auto-expanded so that visitors to your page can instantly see the photo or video content that you link to from your Tweet.

This page and the Promoted Tweet are both free of charge and publicly accessible.

Your profile page is your own - your colors, your logo, and your messaging.

 Twitter launched the new enhanced profile page exclusively with 21 advertising partners and select charities and individuals.

See how these brands are taking flight with their enhanced profile pages:
@AmericanExpress, @BestBuy, @bing, @chevrolet, @CocaCola, @Dell, @DisneyPixar, @generalelectric, @Heineken, @HP, @intel, @JetBlue, @Kia, @McDonalds, @nikebasketball, @NYSE_Euronext,
Paramount Pictures' Mission: Impossible – @GhostProtocol, @pepsi, @Staples, @subwayfreshbuzz, and @VerizonWireless.

You’ll need to use the new version of Twitter to see these enhanced profile pages. Twitter will slowly roll out enhanced profile pages to a wider audience of brands in the coming months.

To learn more go to fly.twitter.com/ads.

Pay your tax online in Cyprus

The Cyprus Chamber of Commerce and Industry and the Cyprus Registrar of Companies   announced that the new yearly levy of €350 on Cyprus registered Companies can be paid electronically through the website of the Registrar of Companies.

The intention is to facilitate the payment for the year of 2011 which must be paid until December 31, 2011.

The Registrar of Companies recommends that the payment of the new levy of €350 for group of companies or for those paying on behalf of several companies should be made electronically.

It seems that the Registrar of Companies exdended this service for the year 2012.

The levy can also be paid through JCC smart